The ISS assessment operates through Licensed Software Assessors. Currently there are two companies listed as Licensed Software Assessors:[63] Pink Elephant, and Glenfis AG. In 1998[64] Pink Elephant released its PinkVerify assessment service, the 2011[65] version assesses a software tool against ITIL terminology, definitions, functionality and workflow requirements for the following 15 ITSM processes: Availability Management, Capacity Management, Change Management, Event Management, Financial Management, Incident Management, IT Service, Continuity Management, Knowledge Management, Problem Management, Release & Deployment Management, Request Fulfilment, Service Asset & Configuration Management, Service Catalogue Management, Service Level Management, Service Portfolio Management. Currently there are three tools holding the PinkVerify 2011 certification for those 15 ITIL processes:[66] CA Service Desk Manager Suite, Dexon Software V6 and SAP Solution Manager.


ITIL was first developed by the U.K. Government's Central Computer and Telecommunications Agency (CCTA) in the 1980s as a set of standardized best practices for IT services used in government agencies. From that narrowly focused start, ITIL has been adopted, revised and expanded into a comprehensive framework for managing IT service delivery in companies and organizations of all sizes, across all industries and market sectors.

President of Think ITSM, Charles Cyna is recognized for his innovation and experience in implementing new strategies and tools in IT Service Management. He has over 16 years of experience in ITSM, where his passion for improving the efficiency and effectiveness of IT Service Desks has seen major leaps for the industry. He continues to transform how we view and practice Service Management and CRM, while also dedicating himself to educating and sharing his wealth of knowledge with students of Thought Rock.
ITIL certification is also a valuable credential for IT project managers, who are in the IT service trenches every day. Most project managers are already familiar with the development lifecycle process, so the principles of ITIL come naturally to them. IT managers, architects and engineers might not ever become ITIL Masters, but even a basic knowledge of the ITIL framework can assist with understanding and supporting the ITIL process.
The Service Design (SD) volume[23] provides good-practice guidance on the design of IT services, processes, and other aspects of the service management effort. Significantly, design within ITIL is understood to encompass all elements relevant to technology service delivery, rather than focusing solely on design of the technology itself. As such, service design addresses how a planned service solution interacts with the larger business and technical environments, service management systems required to support the service, processes which interact with the service, technology, and architecture required to support the service, and the supply chain required to support the planned service. Within ITIL, design work for an IT service is aggregated into a single Service Design Package (SDP). Service design packages, along with other information about services, are managed within the service catalogues.

The ITIL certification scheme now offers a modular approach. Each qualification is assigned a credit value; so that upon successful completion of the module, the candidate is rewarded with both a certification and a number of credits. At the lowest level – Foundation – candidates are awarded a certification and two credits. At the Intermediate level, a total of additional 15 credits have to be earned. These credits may be accumulated in either a "Lifecycle" stream[note 1] or a "Capability" stream;[note 2] or combination thereof. Each Lifecycle module and exam is three credits. Each Capability module and corresponding exam is four credits. A candidate wanting to achieve the Expert level will have, among other requirements, to gain the required number of credits (22). That is accomplished with two from Foundations, then at least 15 from Intermediate, and finally five credits from the "Managing Across the Lifecycle" exam. Together, the total of 22 earned credits allows a person to request designation as an ITIL Expert. Advancing from the expert to the master level does not require additional credits, but does require at least five years of IT domain work experience and an extensive usage of ITIL practices.[47]


Digital services are the de facto product these days: more and more companies are buying into – and selling – digital services, instead of tangible, heavy, customized options. Digital services typically rely on ongoing project management that focus on the service’s objectives while also paying attention to inevitable issues in developing, delivering, and maintaining the service. A good IT service management approach is knowing exactly how to integrate all these ever-changing factors into your development process.
A summary of changes has been published by the UK Government. In line with the 2007 edition, the 2011 edition consists of five core publications – Service Strategy, Service Design, Service Transition, Service Operation, and Continual Service Improvement. ITIL 2011 is an update to the ITIL framework that addresses significant additional guidance with the definition of formal processes which were previously implied but not identified, as well as correction of errors and inconsistencies.
If you work in IT, you’ve likely heard of or worked with ITIL. Perhaps you’ve even considered pursuing ITIL certifications. But is the investment worth the return? We’re taking a look at the cost of ITIL certifications at various levels and the benefits you can expect, so you can decide whether it’s an appropriate investment for you and your business.
A summary of changes has been published by the UK Government. In line with the 2007 edition, the 2011 edition consists of five core publications – Service Strategy, Service Design, Service Transition, Service Operation, and Continual Service Improvement. ITIL 2011 is an update to the ITIL framework that addresses significant additional guidance with the definition of formal processes which were previously implied but not identified, as well as correction of errors and inconsistencies.
Master: the ultimate ITIL certification, a candidate must demonstrate ITIL mastery by completing Expert certification (22 credits minimum), demonstrating minimum 5 years’ experience in a management or leadership role, submitting a proposal for ITIL service improvement, submitting a work package wherein the candidate successfully applied ITIL practices to a real-world business case, and completing an interview with an ITIL assessment panel.
A big advantage that ITIL has is that it’s used globally, and implemented in just about every industry that relies on highly controlled IT services, which is just about everywhere these days. With over 10,000 organizations that have adopted ITIL worldwide, it’s reach is undeniable. This means for the certified ITIL professional, there is plenty of room for job growth within the market. The demand for qualified professionals that understand the ITIL framework only continues to increase, and the most sought-after candidates will have many options in terms of industry, location, and negotiable pay plus benefits.
Service Strategy: This phase focuses on defining services as strategic assets, and then maintaining and implementing a coherent, deliberate strategy. Service strategy principles address business processes, corporate governance and compliance, policies, corporate culture and decision-making, and ensure that the business is geared for service improvement.
The good news about ITIL certification is that it is a valuable skill for almost any IT professional, from system administrators to chief information officers (CIOs). Many large companies have dedicated ITIL coaches or mentors who help shepherd projects through the various steps of the ITIL framework. These ITIL gurus have a wide understanding of the IT landscape and can usually spot trouble with a service design document or implementation plan in a matter of minutes.

ITIL Intermediate (Lifecycle Stream): Addresses aspects of ITIL from a holistic, lifecycle perspective. Lifecycle may be more suited to those with managerial responsibility looking at the overall IT Service Management picture. The Service Strategy course in particular is very much rooted in the broader corporate strategy and governance environment.

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